Turn Your Fashion Philosophy Upside Down
Toronto, Sunday May 1, 2016 - Together, Made You Look Jewellery Founder Sarah Dougall and MizDragonfly Jewellery Designer Karine Eyamie have joined forces to offer Torontonians a fresh new way of shopping… at Up Pop!
With over 80 billion new pieces of clothing consumed each year, cheap prices are making garments more disposable than ever. In response, Up Pop’s mission is to give fashion a second chance by offering carefully hand picked, gently used women’s clothing and accessories in a new setting.
''Our inspiration comes from the documentary The True Cost which seeks to raise awareness on the impact of fast fashion on our planet. Up Pop is reducing waste and educating consumers about a different way to shop'', says Sarah Dougall, Founder of Made You Look Jewellery.
''People are ready to shop consciously but can be overwhelmed with the thrift store
experience. With 90% of second hand clothing ending up in landfills, we’re excited to make a difference by bringing you a highly curated collection of clothing and accessories that will inspire you to re-think ready-to-wear.'' says Karine Eyamie of MizDragonfly Jewelry.
Up Pop will host a series of pop-ups throughout the month of May with a launch date set during the Spring Into Parkdale Sidewalk Festival.
Mark your calendars! Never miss an Up Pop!
1273 Queen Street West, Toronto
Friday, May 6, 5-10 pm
Saturday, May 7, 9am-6pm
Sunday, May 8, 12-5 pm
For more information visit: uppopto.ca | @uppopto | email@example.com